About Us

We are Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used goods shopping experience. We have personally experienced the pain of buying and selling a whole bunch of furniture in the last couple of years and decided to do something about it. Quite counter-intuitively, we decided to take all of that pain and load it all on ourselves, to ensure that each of you get the most convenient and Zero Effort experience while trying to buy and sell.

Our Team

  • Zefo Rohit R
    Rohit R
    • IIT Madras 2011
    • Boston Consulting Group
    • Helion Ventures
    A graduate from IIT Madras, Rohit is your average Tam-Brahm – replete with sacred thread, lust for curd rice and severe revulsion to all things fun in life (namely alcohol, booze and liquor, not to mention meat). Having spent 4 years at The Boston Consulting Group and Helion Ventures, he decided to discard his glorious ‘Tam-Brahm employee’ stereotype and founded Zefo.
  • Zefo Himesh Joshi
    Himesh Joshi
    • IIT Bombay 2011
    • Boston Consulting Group
    A graduate from IIT Bombay, Himesh is a Uttarakhandi by birth and Gujarati by name. He also spent his first 18 years in Rajasthan, leaving us utterly confused about his ethnicity. He toiled for 4 fruitful years at The Boston Consulting Group, including a year-long stint in the US. That was enough for him to decide India is the country to be in and he dashed back home to found Zefo.
  • Zefo Karan Gupta
    Karan Gupta
    • IIT Delhi 2011
    • Boston Consulting Group
    • Helion Ventures
    A graduate from IIT Delhi, Karan is a walking telephone directory, the ‘Contacts’ application refuses to open. Having grown up in Chandigarh, Karan knows everyone from everywhere, which makes no sense at all but is true. After 4 years at The Boston Consulting Group and Helion Ventures, he thought hard and decided to head to the US to do his MBA. But good sense prevailed and founded Zefo.
  • Zefo Arjit Gupta
    Arjit Gupta
    • IIIT Allahabad 2009
    • Flipkart
    • Amazon
    • Adobe
    A graduate from IIIT Allahabad, Arjit grew up thinking he would inherit his family business and spent his formative years practicing goondagiri. Sadly, biology let him down (few people were afraid of a rotund 5’7” geek) and he decided it was easier to manipulate code than maneuver trucks. He spent 6 years in Adobe, Flipkart and Amazon before founding Zefo.